When more than 2,500 retailers and journalists need a rest at this summer’s Outdoor Retailer Open Air Demo, TravelChair, maker of the best-selling camping furniture in the industry, will be there to help. TravelChair has partnered with Outdoor Retailer to be recognized as the Official Camp Chair Provider of OAD. Additionally, the company will exhibit at the OAD for the first time this year, increasing the presence it’s had on the main show floor of Outdoor Retailer since the early nineties.
OAD is a one-day, hands-on event scheduled for Tuesday, August 4, 2015. This interactive demo day kicks off the four-day Outdoor Retailer Summer Market tradeshow. Outdoor Retailer is the outdoor industry’s key annual event linking retailers and manufacturers of summer gear and accessories at the Salt Palace Convention Center in Salt Lake City from August 5-8, 2015.
“The Open Air Demo gives retailers and the media a unique opportunity to use products and gear that makes an outdoor adventure fun, safe, and comfortable,” said Marisa Nicholson, vice president and Outdoor Retailer show director. “When retailers have the chance to better understand the benefits and features of the products they carry, it gives them a competitive advantage in selling to interested consumers.”
In addition to being the Official Camp Chair Provider of the OAD, TravelChair is also a sponsor of this year’s Barebones Glamping event on August 3, the night before the OAD. The overnighter, an invite-only event for retailers, features luxury tent camping, games, music, barbeque, and a campfire. Guests will be comfortable around the fire in TravelChair’s Joey and Roo chairs.
“The Open Air Demo aligns really well with our objectives, and those of retailers as well,” explained TravelChair Vice President of Sales and Marketing Daniel Roso. “When people sit in our chairs, they notice and appreciate the comfort and quality. We’re looking forward to helping retailers feel a little more comfortable at OAD, and helping them help their customers feel comfortable outdoors.”
As part of the Official Camp Chair Provider of OAD designation, TravelChair will set up 70 of its Joey chairs and 12 TravelBenches in The Chill Zone beer garden where show goers will be able to kick back and relax after trying out 2016 summer products.
In addition to providing a place to sit during the OAD, several of TravelChair’s TravelBenches will be placed at Outdoor Retailer’s downtown Salt Lake City shuttle bus stops, so retailers can rest their feet after a day of walking the show floor.
Show attendees can see TravelChair’s full product line at the OAD in booth #D200 and on the Outdoor Retailer show floor in booth #32039. For more information about TravelChair, go to www.travelchair.com.
To attend Outdoor Retailer and the OAD, industry retailers and media can register online at Outdoor Retailer’s website.
About Outdoor Retailer
Outdoor Retailer brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.